Dogfooding aka the Google Phone

George T — December 12, 2009

Well, it seems the rumored GPhone over the last days is not actually a phone that you can buy. However, according to Google, they have developed a process named dogfooding (from “eating your own dogfood”) which helps them get quick feedback and suggestions for improvements directly from their employees. This “process” is carried out by¬†Google employees across the globe using a device that runs Android. According to their sayings:

We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe. This means they get to test out a new technology and help improve it.

To sum up, the Google Phone is real. A true Google-branded bleeding-edge device exists and it runs one of the most advanced mobile operating systems, that is Android. Listening to something like this really makes you wonder, what’s next?